Privacy Policy

By using our website and products you consent to our use of information - here is what information we collect and why!

1. Information We Collect

Hero Imaging AB, may collect certain types of information about you when you access and use our forum, visit our web site and/or buy/use our products. The categories of information we collect are:

  • Name and contact information, such as your first and last name, phone number, email address, and country.
  • Organizational information, such as the name of your company or institution, and your role and title.
  • Account information, such as your Account login and password.
  • Payment information, such as your credit card number, if you make a purchase from us.
  • License information
  • The content of your communications to us, such as feedback and support requests. These may include emails, service requests or posts on our forum.
  • Usage information, such as which Hero Imaging AB products and services you are using, which third-party products or services you are using that integrate with Hero Imaging AB products or services, when you access or use the products and services, error reports, and performance data.
  • Device and network information, such as your IP address, operating system, and browser type.
  • Other information that you submit to NONPI medical voluntarily, such as requests for information, files and data that you share directly to us or share in our forum.

2. How We Collect Information

We collect data when you access our web site or use our products. You may also share data with us through direct communication by posting in our forum. Information may also come from our business partners in connection with for example exhibitions at conferences or distributors.

If your organization licenses or purchases products or services on your behalf, creates an account on your behalf, or otherwise administers your use of Hero Imaging AB products and services, your use may be subject to your organization’s policies. Hero Imaging AB is not responsible for the privacy practices of your organization

3. How We Use Your Information

We use the personal information that we collect for the following purposes:

  • To provide support, products and services requested by you or on your behalf (for example by a distributor or your organization.)
  • To authenticate and secure your use of our products and services
  • To manage licenses
  • To improve our products and services
  • To facilitate your access to information about new products, updates of exciting products, information related to use of our products or services, promotional information about our company, products, services or events.
  • To measure customer satisfaction.
  • To enforce our agreements or comply with obligations imposed by applicable laws, regulations, or a court or administrative order. We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Information is retained as long as needed to fulfill the purposes outlined in this Privacy Policy, or as allowed or required by law.

4. Reasons We Share Your Information

Hero Imaging AB will not rent or sell your personal information to third parties. We will not disclose your personal information to third parties except for the limited purposes described in this Privacy Policy.

Hero Imaging AB may share information with partners, service providers and distributors for the limited purpose described in this Privacy Policy. These service providers may be located throughout the world and fall into the following categories

  • Providers of web and system infrastructure. For example, providers of storage, databases, licenses, social media, security services, etc.
  • Providers of services and products for business operations. For example, contact management, payment processing, support, etc.
  • Distributors or partners
  • Event management and service providers for in-person or online events

5. Your Choices About Your Information

You may opt out of marketing or sales communication by contacting us at This does not apply to communication regarding products for which you have an active license and includes for example communication regarding software updates, license information, and important information regarding the performance of the product.

You may use your browser settings and third party services to block cookies and some kind of information transmitted of the internet. Please consult your web-browser documentation for details.

You may change your personal information online or send a service request to

6. Information Submitted to our forum

Users may submit information to our user forum. This information will be accessible from any part of the world and is not protected by this Privacy Policy.

7. Compliance with GDPR

Hero Imaging AB complies with the EU General Data Protection Regulation (GDPR)

You have the right to request access to your personal data, request that Hero Imaging AB correct your personal data so that it is accurate and up to date, or request that your personal data be restricted or removed. You may exercise these rights by contacting us at In connection to such a request Hero Imaging AB may ask for information with the sole purpose of verification of your identity.

You have the right to object to the processing of your personal data on the grounds that the processing is not lawful. You have the right to data portability, the right to withdraw consent to processing, and the right to lodge a complaint with a supervisory authority.

You also have the right to object to the processing of your personal data for direct marketing purposes at any time and free of charge.

Hero Imaging AB relies on business purposes as the lawful basis for processing personal data. Specific business purposes are listed in section 3. When you enter a business transaction with us, such as a purchase or a legal contract, we need to store and use personal information connected with the transaction or contract, to meet our obligations and our rights.

8. Changes to the Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

9. Contact information

For further information about how we handle your data, contact us at