Privacy Framework

Privacy Policy

Hero Imaging AB

This Privacy Policy describes how Hero Imaging AB (“Hero Imaging”, “we”, “us”) processes personal data when you use our websites, products, services, and community forum (“Services”).

By using our Services, you acknowledge and understand the processing described in this policy.

1. Scope

This Privacy Policy applies to:

  • www.heroimaging.com and related websites
  • Hero Imaging software products and services
  • Hero Community (our official discussion forum)
  • Customer, partner, and event-related interactions

2. Data Controller

Hero Imaging AB
Sweden

Contact:

3. Personal Data We Collect

Depending on how you interact with us, we may process the following categories of data:

Identity and Contact Information

  • Name, Email address, Phone number, Country
  • Username and display name (forum)

Organizational Information

  • Company or institution name, Role or title

Account and Security Information

  • Account credentials (passwords stored only as secure hashes)
  • License information, Authentication and access logs

Payment and Transaction Data

  • Payment details (via secure providers), Purchase and contract info

Please avoid sharing sensitive personal data in public areas such as the forum.

4. How We Collect Data

We collect personal data:

  • When you visit our websites or create an account
  • When you use our products, forum, or communicate with us
  • Through partners or distributors (e.g. events or exhibitions)

5. Purposes and Legal Basis

We process personal data for the following purposes:

Core Operations

  • Provide and operate our Services
  • Create and manage user accounts
  • Authenticate users and secure systems
  • Manage licenses and contracts
  • Provide customer support

Legal basis: Contractual necessity and legitimate interest

Improvement and Analytics

  • Improve products and services
  • Measure website performance and user behavior via Google Analytics
  • Inform users about updates and releases
  • Measure customer satisfaction

Legal basis: Legitimate interest or consent (via the cookie banner)

6. Forum-Specific Information

  • Hero Community is a public forum; content may be visible worldwide
  • We do not use tracking, advertising, or analytics cookies on the forum
  • Posts remain until deleted by you or moderated by an administrator

7. Cookies and Similar Technologies

Our websites use essential cookies for functionality and security. You can manage cookies through your browser settings.

8. Data Sharing and Processors

We do not sell personal data. We share data only with trusted processors under strict instructions and appropriate safeguards, including:

  • Hosting and infrastructure providers
  • Payment and license systems
  • Communication and support tools
  • Google LLC (for website analytics)

9. Data Retention

We retain data only as long as necessary: Active for accounts, as required by law for transactions, and until moderated for forum content.

10. Your Rights (GDPR)

  • Access and Portability
  • Correction and Deletion
  • Restriction and Objection
  • Withdraw Consent

Requests: privacy@heroimaging.com